Accounting & Finance for eCommerce

Accounting and Finance Focused on eCommerce Brands

We help consumer brands optimize their financials and operations to accelerate growth. From clean books to CFO-level strategy — built specifically for the way eCommerce businesses actually work.

Work With Us Our Services

Our Services

Three tiers. One goal:
financial clarity for your brand.

Basic Bookkeeping

Ideal For:

Startups and new entrants, non-retail brands, and budget-conscious operators looking to get clean books in place.

Controllership

Ideal For:

eCommerce and retail companies with real inventory complexity, and digital directory businesses that need a full operating picture.

CFO Support

Ideal For:

Directors of Finance and CFOs who could use an outside perspective, and brands preparing for funding.

See full service details →

Why Founders Work With Us

Financial clarity isn't about more data.
It's about better judgment.

We've partnered with brands across baby, food delivery, beauty, jewelry, and more. Through those experiences, we've found a methodical, proven way to set up your financial processes to prepare for growth.

Cash

Cash is tight and they need to understand their options

Inventory is eating working capital, POs are placed on gut feel, and there's no rolling forecast. We build the cash model and connect it to your inventory cycles so you can plan with confidence.

Profitability

Profit is inconsistent and they're unsure what to fix first

Revenue is growing but margins are shrinking and nobody can explain why. We build channel-level and product-level P&Ls that show exactly where value is created and where it leaks.

Capital

They're weighing debt, equity, or investor decisions

Series A prep, debt facility negotiation, or a strategic investment conversation. We build the financial model, prepare the data room, and sit with you in investor meetings.

Perspective

They want an experienced, independent perspective

Sometimes you need someone who's seen 100+ eComm P&Ls and can tell you honestly where you stand relative to peers — not just what you want to hear.

Case Studies

See how we've helped eCommerce brands optimize their financial operations.

Hong Kong & Singapore

40%

Ingredient Costs Cut

From: Not understanding monthly cash production.

To: Clean month-end close, ingredient costs cut by 40%, marketing spend increased 2x after properly understanding CLV.

Utah

6,000+

SKUs Under Control

From: Spot analysis on inventory and COGS, carrying 250+ days of inventory.

To: Actual understanding of ATP (revenue loss from stockouts), clean monthly reporting, focused replenishment and reduced total inventory.

Minnesota

95%

In-Stock Rate

From: No monthly inventory reconciliation, severely out of stock on key products.

To: 95% in-stock on top SKUs, inventory fully reconciled, COGS cut 40% after analyzing BOM and re-sourcing vendors.

Accounting and Finance Focused on eCommerce Brands

Three tiers. One goal:
financial clarity for your brand.

Basic Bookkeeping

Controllership

CFO Support

Financial clarity isn't about more data.
It's about better judgment.

Cash is tight and they need to understand their options

Profit is inconsistent and they're unsure what to fix first

They're weighing debt, equity, or investor decisions

They want an experienced, independent perspective

See how we've helped eCommerce brands optimize their financial operations.

Ingredient Costs Cut

SKUs Under Control

In-Stock Rate

Plans customized to your business.

Let's talk about your brand.

Accounting and Finance Focused on eCommerce Brands

Three tiers. One goal:financial clarity for your brand.

Basic Bookkeeping

Controllership

CFO Support

Financial clarity isn't about more data.It's about better judgment.

Cash is tight and they need to understand their options

Profit is inconsistent and they're unsure what to fix first

They're weighing debt, equity, or investor decisions

They want an experienced, independent perspective

See how we've helped eCommerce brands optimize their financial operations.

Ingredient Costs Cut

SKUs Under Control

In-Stock Rate

Plans customized to your business.

Let's talk about your brand.

Three tiers. One goal:
financial clarity for your brand.

Financial clarity isn't about more data.
It's about better judgment.